If you use “Twitter” I think you’re gonna love this.
Why?
Because there’s something I’ve been doing (you can just as easily do) with Twitter, that makes links in my tweets FAR more likely to be clicked on.
In fact, my traffic spikes every single time I do this “thing.”
What is this “thing” I’m doing?
Writing my tweets as bullet points.
In other words… if I want people to click a link, I don’t say, “cool new resource” or “new blog post” anymore.
Instead, I say something like:
A secret (and kinda bizarre) way of finding dozens of new leads, clients and customers at your local coffee shop
or…
@rayedwards uses an ordinary telephone to build his Internet marketing bizness?
or…
How NOT to get laughed at by people you want to joint venture with
This actually works so well, I turned off the service that automatically tweeted my latest blog posts.
Now I write cool bullet points instead.
Bullets like you’d see in a sales letter — full of tension, contrast, drama and curiosity.
And that’s today’s email tip:
When using Twitter to get people to click your links, make ‘em bullets.
The kind that make people think:
Doing this will pack your tweets with a LOT more “punch.”
Ben Settle
P.S. I firmly believe bullets are everything in copywriting — the “#1 skill” to learn.
It’s so important, I am adding a special bonus to the CD that comes with The Copywriting Grab Bag book:
A 6 page report packed with nothing but bullet point templates.
This is the EXACT same list of bullets I use in my own ads.
And believe it or not, some of my clients have told me the ONLY reason they hired me was because they couldn’t resist the bullets in my ads, and had to buy the product I was selling. They wanted that same “power” in their ads.
Anyway, the book is sorta kinda almost ready.
I’m still talking with printer/fulfillment houses.
But anyone on the pre-notification list is going to have a chance to get it at a discount:
