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If you use “Twitter” I think you’re gonna love this.
Why?
Because there’s something I’ve been doing (you can just as easily do) with Twitter, that makes links in my tweets FAR more likely to be clicked on.
In fact, my traffic spikes every single time I do this “thing.”
What is this “thing” I’m doing?
Writing my tweets as bullet points.
In other words… if I want people to click a link, I don’t say, “cool new resource” or “new blog post” anymore.
Instead, I say something like:
A secret (and kinda bizarre) way of finding dozens of new leads, clients and customers at your local coffee shop
or…
@rayedwards uses an ordinary telephone to build his Internet marketing bizness?
or…
How NOT to get laughed at by people you want to joint venture with
This actually works so well, I turned off the service that automatically tweeted my latest blog posts.
Now I write cool bullet points instead.
Bullets like you’d see in a sales letter — full of tension, contrast, drama and curiosity.
And that’s today’s email tip:
When using Twitter to get people to click your links, make ‘em bullets.
The kind that make people think:
Doing this will pack your tweets with a LOT more “punch.”
Ben Settle
P.S. I firmly believe bullets are everything in copywriting — the “#1 skill” to learn.
It’s so important, I am adding a special bonus to the CD that comes with The Copywriting Grab Bag book:
A 6 page report packed with nothing but bullet point templates.
This is the EXACT same list of bullets I use in my own ads.
And believe it or not, some of my clients have told me the ONLY reason they hired me was because they couldn’t resist the bullets in my ads, and had to buy the product I was selling. They wanted that same “power” in their ads.
Anyway, the book is sorta kinda almost ready.
I’m still talking with printer/fulfillment houses.
But anyone on the pre-notification list is going to have a chance to get it at a discount:
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How Ben,
I thought you’d love this bullet template.
Maybe you’ve seen it before, maybe you haven’t. I noticed it on a re-newel mailing I got from Consumer Reports.
Here it is…
The ad makes you think you
need a two-year contract,
BUT…
(SEE PAGE 13 INSIDE)
The label says
“more effective.” It is
BUT…
(SEE PAGE 7 INSIDE)
The gas pump says
“premium,”
BUT…
(SEE PAGE 8 INSIDE
We paid $25,465
for a Chrysler Sebring,
BUT… (SEE PAGE 1)
We thought Frosted
Flakes Reduced Sugar
might be a healthier
choice. It is, BUT…
(SEE PAGE 3)
I was intrigued by these. When I saw them they struck me as new. They’re a spin on the “Right…WRONG” template Tony Flores included in his Easy Writer’s newsletter. I thought maybe you’d like to see them yourself.
Talk to you again soon Ben,
Note Taking Nerd #2
http://www.mynotetakingnerd.wordpress.com
Thanks Note, very cool bullet template. I love those bullets the A-list copywriters use, soooo much better than the lame bullets seen on most Internet sales letters.
Ben
I couldn’t agree more with your Twitter advice. Tweets have to stand out from the crowd, as does every form of writing if you want to be successful. Check out The BLÜ Group – Advertising & Marketing on Twitter at http://twitter.com/TheBLUGroup . See you soon on Twitter!
You have my interest here, Ben, but lost me on using bullets. How do you put a bullet into a tweet where there is 140 linear characters with no formatting allowed in the packet?
Thanks, love your post, just lost me
Ron
Hey Ron,
The two examples I gave above are both real tweets, and just about every time I tweet to announce a new blog post it’s in “bullet” form.
Here are a few more recent “bullet” tweets I posted on Twitter:
The key is to be short and pithy, with no wasted words (or even characters).
I wouldn’t use an actual “bullet” dot or anything, but it should be able to stand on its own as either a bullet or a headline.
Ben
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