Ben Settle

A couple months ago I wrote an email about what I call the:

“Copywriting shyt show”

You can see it playing out in real time like watching a car crash in process.

And, in the at email, I said:

“I’d predict a lot of what you’re seeing around you in the direct response world, the goo-roos you see currently, the lies they push, the fake numbers/claims about so-called AI, etc… will all collapse, with copywriting going back to being more of a niche thing again, and not a Redditor-bait “career” or something people with no skill whatsoever LARP about on social media… in the next 5-10 years.”

To which I got this bit of interesting feedback:

I’ve been a copywriter since 2019.

Right now I don’t have a client or job. I’ve worked remotely since 2019. Gotten about 15 clients so far.

It’s been way harder to get clients recently. I’ve niched down to e-commerce and also applied to other roles such as creative strategist, digital marketer, email marketer, and scriptwriter.

Been doing more cold emails also too recently compared to before.

Anyway, I hope that what you said here comes true.

I hope that copywriting becomes niche again so that guys like me who actually wants to work as a copywriter in the next coming decades becomes more successful and in demand.

He didn’t ask, but in his case I’d “hedge” my odds with these two things:

First, by becoming your own client

i.e., what I call a “Client-less Copywriter”

I realize many copywriters are submissive by nature, and enjoy being told what to do, what to say, what to write. To each their own, I suppose. But I despise taking orders and there mere thought of making someone else more money from the fruits of my labors than I do for my own business.

But even if you like working on client stuff:

Why not also work your own business, on your own projects in, within your own schedule, too?

i.e., work your own projects in your client rotation.

That way you do not rely on anyone else.

And if a client flakes on you, cheats you out of fees, ghosts you… you won’t care.

You’re eating steak either way.

And secondly:

Learning to trade options using our Low Stress Trading framework.

More and more copywriters – and other service providers – up in my World are doing this. And they are seeing that as their future instead of chasing fees and clients and sales. If I was a freelancer I’d learn our framework.

It’s so safe the government even allows you to do it in a child’s custodial account.

(They would NOT allow that if it was super risky).

Yet it’s also so profitable one could potentially start trading with as little as $10k and retire within 5 years. And that claim is being “conservative” about it. In fact, across our own companies (software, LST, etc) they each have a trading account.

And those trading accounts are set to dwarf the sales of the actual businesses themselves.

That’s the whole goal:

To turn our companies into trading account “skin suits.”

Where we can focus on serving our customers while also using our own tools in our own businesses, but with the profits as “gravy”, where employees and vendors are paid from the trading, where bonuses can be paid with the trading, etc, and the sales of the actual companies are distributed or reinvested or even set on fire “Joker” style if we wanted, as they become a pittance of what the trading creates.

I know this all sounds exaggerated.

In fact, we had to double the price for Low Stress Trading this year because of this.

The original $1000 we used to charge was not realistic for how well it works.

People really do judge info by price (I know I do), and this was no different.

Plus, the ridiculous number of 5-star Trust Pilot reviews (we get so many, TP has made it so new reviewers have to show them proof of purchase, if that tells you something), not to mention how it blows away anything you see places like Agora, etc doing who charge 15x what we do while delivering maybe 10% of what we deliver.

At least, that is, going by one of their ex CMO’s said.

Specifically the CMO for their Legacy Research Division – who oversaw $1.4 billion in newsletter sales during his tenure, and publicly said how ours is the only trading framework he uses, and has even taught it to his wife, kids, etc.

Do what you want with that info.

And if I have my way we will be doubling the price again this year. I will be selling it to my list with an extremely valuable bonus (a course I just created last weekend showing how I get my entire trading week down to just 10-minutes or less) next month for those interested.

Anyway, until then?

To learn more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle

“You read the Bible in 41 days and some people can’t even read a 20-page newsletter?”

So said Stefania a few weeks ago.

Specifically, after I’d just finished my latest read-through of the Bible, which I do 3-4 times per year. It’s not a race, I just prefer the sense of continuity I experience from reading it that way. So this last time I started January 1st and finished on February 10th.

Plus, during those same 41 days I also:

* Recorded and tediously edited an 8+ hour audio course about copywriting

* Strategized and then helped implement a promo & be on all the daily 2+ hour webinars for a major Low Stress Trading campaign that got us close to $1 million revenue in January, and got us firmly on track to do our first 8-figure year this year

* Wrote and edited the upcoming April Email Players issue

* Created/wrote full email campaigns for two other affiliate offers

* Completely revamped my opt-in page and blog design

* Wrote most of my daily emails for February and March in advance

* Spent 2-3 hours per day most of those days walking & doing business via Marco Polo with my various biz ventures + listening to various training for Low Stress Training as well as an additional (totally separate from the above) Bible study going through it being taught chapter by chapter and verse by verse, as I got my steps in each day

* Played with Willis every single day starting with when he wakes up because I don’t want to miss anything about him growing up, and spending much of the day with him

* Did a bunch of other ticky-tack stuff (like tax stuff) I have to do as a grownup

* Plus still found a little bit of time here and there to diddle around on Twitter (my entertainment these days) and in my Settleheads Facebook group

This is why I never take anyone seriously who whines to me about having no time.

Most peoples’ problem is they have TOO much time.

Another topic, for another time..

Anyway, I don’t expect people to have my appetite for reading, working, or writing.

There are, frankly, several people I know who make me look downright LAZY.

But, I do have a certain level of expectation for those who claim to be in business as a whole amongst my horde. And this “I don’t have time to read” lie is one of the main reasons I have my “No Coming Back” policy for Email Players.

If the trash takes itself out, I don’t try to bring it back in.

That analogy always offends the fluffers on my list when they hear it.

But I’ve also admittedly been lax on the policy the last 12-months after switching carts.

There has been an unofficial and unannounced “year of Jubilee” with that policy since last March, when my old cart went out of business and we scrambled to get everyone switched, along with many ongoing hiccups… and where I did not care, or even check, and let anyone come back during that time.

That’ll be a-changing starting this month though.

Whatever the case, here is the point of all this:

I simply cannot help people in that “I don’t have time to read” head space.

And that is, from what I can see, more and more people.

It may or may not be related to something Dan Kennedy said last year, about how nobody wants to be successful anymore. Not Americans, at least. America used to celebrate, seek out, and chase success.

Now?

Most seek out, celebrate, and chase… something else.

Exactly what they’re chasing, I don’t pretend to know. I suspect it’s something they find in their social media feeds. Or in their TikTok shorts or favorite Disney+, or Netflix, or OnlyFans algorithm vortex.

Whatever it is, it clearly ain’t anything I have to offer.

And so, for BOTH their own good and my own good, I cut them out and seal the doors behind them so they become someone else’s problem, and not mine. This is one reason I was telling a customer recently how I’ve gradually been switching things up to just focusing on Email Players and Low Stress Trading.

Those in both are still interested in, reveling in, and mired in success.

They actually can’t get enough of the stuff.

Success is like a drug to them.

And it’s also intoxicating serving them, and they’re just a joy to deal with.

But in the online marketing space as a whole?

It’s the exact opposite:

* Entitlement.

* Loser think.

* Doomscrolling.

* Parroting tech CEO’s shilling generative so-called AI leading them off a financial cliff.

* Marketing goo-roo worship.

* Social media echo chambers making people arrogant of their own ignorance.

* And the list goes on.

So over the past couple years, since January 2024 to be exact, I’ve been getting more and more and more of my best customers over to Low Stress Trading. I even have a “sub group” in that community just for MY people.

And in the not-too-distant future this list will probably look like this:

1. Selling Email Players at the end of each month like I do now

2. Selling Low Stress trading primarily during the rest of the month

3. With my books (not newsletter) probably licensed out to a small handful of interested marketers who have the patience and willingness to deal with the guppie-attention spans of the online marketing community I no longer tolerate, and those books they license and sell being natural lead gen back to me, with the guppies mostly curated out, who I can then sell Email Players & Low Stress Trading to.

So that’s the semi-exit strategy ‘round these parts.

Actually, now that I think about it, I got to amend this a little.

I will also, at least a few days per month, continue promoting my fiction, too.

To learn more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle

Currently I’m reading a biography about a Biblical scholar named E.W. Bullinger.

I’ve been reading his stuff since 1996, at least.

But I didn’t know his two biggest “red pill” moments when just starting to preach were:

1. After delivering his first sermon a snarky old lady left a comment about his sermon:

“Poor blind young man”

Something that really messed with his head.

So much so, he said it radically changed the seriousness of how he approached the manuscripts and his faith to the point where it ultimately led to his life’s work which, without any exaggeration, has changed the (after)lives of multiple millions of people.

He also said one of his regrets was never tracking the snarky old lady down to thank her.

2. Later he did a sermon at another church he got a job at that everyone enjoyed, but he also got a bit of feedback that it needed more “vigour”, and also that:

“…nothing tends more to this than the impression on the mind of the hearer that the preacher feels what he says. It is the strongest proof of the heart being in the work as well as the head.”

The AI geek chorus all thinks they’re ascot-wearing movie directors lately.

But ain’t nobody feeling anything they’re putting out there.

Except, maybe, boredom.

More:

This also reminds me of what Arnold Schwartldhkdjhkher says in his book “Be Useful” about James Cameron when he made Titanic. Like the movie or despise it, you can’t argue with the box office gross.

And Arnold specifically talks about how Cameron:

* Used all his clout and powers of persuasion to get the studio to spend $200 million on making it (almost half a billion in today’s money)

* Did deep dives into the ocean to see and personally experience (the wreckage himself so he could make the audience FEEL what he felt when he saw it, not just imagine it.

* Immersed himself as much into the history and back stories behind the Titanic, and the people on it, as he did into the ocean depths to see, experience, and viscerally understand it.

* Painstakingly and expensively built his own Titanic inside a gigantic $40 million water tank – 775 feet long, a full-scale, nearly exact replica of the real thing, with the same front & rear sections to get the exact gravitational “tilt” inside and outside.

* Ensured every single detail of the sets were as historically accurate as he could get it no matter how expensive, frustrating, or time consuming it had to be to get it right, with no half measures or skimming corners of even the smallest details literally nobody would notice.

* Like, for example, as Arnold put it:

“The carpet, the furniture, the silverware, the chandelier glass, the type of wood for the railings—it was all exactly as it would have been in 1912. He had all the dishes stamped with the White Star Line emblem.”

* Personally talked with each and every extra – even if they only had “blink & miss” screen time – and painstakingly gave THEM their own backstories… so even a split second of an NPC’s body language, for instance, if nothing else, would convey realism.

* The result was $1.8 billion at the worldwide box office ($3.6 billion in today’s money).

* The punchline was when Arnold said:

“Did Jim’s willingness and ability to go all in like he does make the difference for Titanic and then for Avatar? I don’t know. But I guarantee you it would have been the difference if he didn’t.”

A lot of people think Cameron is full of it.

And he is in a lot of ways, imo.

He frankly says some of the dumbest things imaginable.

And in many aspects of life he is demonstrably not exactly the brightest bulb in the drawer.

Yet, the guy always gets what he wants from people.

Including whatever outrageous sums of money he needs to make his movies. Or, in a truly extreme case: when he was directing Piranha 2 where he literally broke into the locked studio after hours to re-cut the movie the way he intended, and breaking God-only-knows how many laws in France where he was at the time, just to get what he wanted.

That’s passion.

And if you watch James’ interviews, and read his stuff, one thing is obvious:

He absolutely does go “all in.”

He doesn’t half ass anything – and does whatever it takes to win.

Doesn’t mean he always wins.

But he is always in the game, fighting, at least.

To read more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle

Tolkien ‘splains how he turned boredom into a literal multi-billion dollar idea:

The actual beginning though it’s not really the beginning, but the actual flash point was, I remember very clearly I took, um, I can still see the corner in my house in 20 Northmoor Road…

I’ve got an enormous pile of exam papers there and marking school examinations in the summertime is enormous, very laborious, and unfortunately also boring.

And I remember picking up a paper and actually I nearly gave an extra mark for it, extra five marks actually. One page of this particular page of this paper was left blank. Glorious. Nothing to read.

So I scribbled on it, I can’t remember why:

‘In a hole in the ground there lived a hobbit.’

I think that was eventually published in 1937.

I now wanted to try my hand at writing a really stupendously long narrative and to see whether I had sufficient art, cunning, or material to make a really long narrative which would hold the average reader right through.

There is so much writing wisdom in that short bit to learn from.

But probably the most practical lessons is when he used the term:

“flash point”

Which he proceeded to immediately WRITE down.

Arguably an entire multi-billion dollar industry unto himself sprung from that decision.

But, imagine if he took the writing goo-roo route and instead thought:

“I’ll remember this line about a hobbit living in a hole in the ground for later” – and didn’t immediately write it down, got back to grading papers, totally forgot it, and then went and got distracted by some new FOMO or bright shiny object instead.

If Tolkien teaches us anything it’s the fleeting nature of great ideas.

It only takes ONE to radically change your business.

And “It pays to be paranoid” is a good attitude to have.

In a lot of ways, that’s how I approach ideas when it comes to daily emails.

As far as that goes?

To learn more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle

Last year:

I wrote a 60-page letter to my son Willis with instructions about money, business, marketing, health, relationships, and even end-times theology in case I up & croak on him before he comes of age. I put this letter in my Email Players Annual #4: After School Special I gifted to Email Players subscribers to commemorate the newsletter’s 14-year anniversary issue.

That letter, in many ways, contains the most important info I’ve ever written.

One of the parts (about business) teaches Willis the ‘ultimate equalizer’ in business that will let him compete – and beat – nearly anyone he competes with in business.

Including businesses with bigger names, bigger marketing budgets, bigger fanbases, etc.

No special copywriting, marketing, or selling skills required.

In fact, you can be a literal marketing moron and/or semi-illiterate and it can still work.

To explain it to Willis, I used his #1 favorite movie as example:

“The Sword In The Stone”

It’s a 1963 Disney movie about the boy who would one day become King Arthur. And there’s a scene where the wizard Merlin and the evil witch Mad Madam Mim have a wizard’s duel turning into various animals to try to outwit & kill each other.

The four rules they agree to are:

(1) no turning into minerals or vegetables, only animals

(2) no make-believe things like dragons

(3) no disappearing, and

(4) “no cheating”

It’s a fun battle of wits, I highly recommend watching.

But at the end of the fight, Madam Mim breaks all those rules by turning invisible and also later turning into a dragon, that is about to destroy Merlin. There is nothing Merlin can turn into to beat that fire breathing dragon wanting to consume him.

So what does Merlin do?

He transforms himself into… a GERM!

A germ that basically de-fangs dragon-formed Madam Mim to get violently sick, humiliating & defeating her, and keeping her bedridden for weeks afterwards.

Which brings me to the un-magical sales technique:

That, in my mind, is what Superior Service can do for any business.

Yes, my Precious, Service – not ‘marketing – is THE #1 skill.

It lets you beat, destroy, and utterly humiliate even the cheating “dragons” of your market and industry. And it also lets you do it regardless of your budget, “star power”, brand recognition, or other attributes you may or may not still be weak on.

The power Superior Service grants you is potentially infinite.

My business partner in our software and Low Stress Trading companies Troy Broussard has long said he’s built all his multi-million dollar software companies primarily on the helpdesk – not via “marketing.”

And in my book & newsletter business it’s always made me stand out, too.

Including from “name” goo-roos prancing around seminar stages & mastermind rooms.

That is why in my humble, but accurate, opinion:

There is nothing that can (1) increase your sales & response… (2) boost your email deliverability & reputation… (3) inspire “good will” & confidence in your business… (4) create a brand that is nearly completely troll & hater “proof”… (5) turn even the most rapid skeptics into lifelong fans & customers… (6) draw people to your email & customer list in droves… (7) protect your business from the vagaries of recessions & unpredictable current global events… (8) give you an advantage over nearly any business & service you compete against… and (9) let you charge far higher prices with customer eager to pay them…

…than good, “old fashioned” Superior Service.

No NLP trick comes close to it.

No clever closes or one-liners can even begin to match it.

And no amount of “world class” copy or marketing can beat it.

In fact, mark my words and never forget:

If you can’t win on a superior price, superior offer, superior quality, superior guarantee, superior sales copy, superior experience, superior talent, superior skill, superior credentials, or superior anything else… you can always win on Superior Service.

That’s why I call it the “great equalizer.”

It’s also the proverbial nuclear bomb brought to the knife fight.

And if you are doing it right, it can cheaply (assuming it costs you anything at all) give you an overwhelmingly powerful advantage over nearly any competitor you ever sell against.

Plus, it can forgive a lot of marketing “sins”, too.

And it can absolutely make it so customers & leads will want to buy from you and only you, even if what you sell isn’t “the best” and is way higher in price than something identical.

This is no exaggeration, and I’ve experienced it many times.

All right so that’s that.

To learn more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle

Last month I saw a post/ad that said:

Robert Downey Jr. and Timothée Chalamet reveal they have branded the same-day release of ‘AVENGERS: DOOMSDAY’ and ‘DUNE 3’ as: “DUNESDAY”

You know, I’m pretty sure nobody cares about Marvel or RDJ anymore.

At least, not outside social media echo chambers whining about Snyder cuts.

That ship sailed long ago.

Disney accountant lies with budgets always come out eventually, like with Deadpool and Wolverine. That movie’s REAL budget was way higher than originally reported, and so it barely made the billion+ gross movie profitable, if it was profitable at all, by their own math and standards.

Fan service nostalgia only goes so far.

And it all reminds me of Dan Kennedy’s:

“This won’t always be here.”

Those 5 words reign supreme in all facets of life.

When you have a good thing going, don’t let it go easily or out of temporary frustration. Fight harder, serve your people harder, do what you got to do to not get bored, or take it for granted, or give up a good thing just because you get bored of it or tired of it.

Many creators & publishers have learned this the hard way.

Chris Claremont, for example, made the Uncanny X-Men title the highest selling comicbook in the world but then after 17 years he up and quit when he thought he was being disrespected. It was a temporary thing, and even he admitted he’d have done things differently in hindsight.

But then Marvel brought him back to the X-Men a few years later and guess what?

Nobody cared anymore.

He let momentum stop and the fans moved on and there was no going back.

The continuity he spent 17-years building was already contaminated by other writers & greedy (metrics-driven, not fan-driven, I will add) editors and investors to the point where, in his own words at the time: “I look at the X-Men and I think, ‘this is my entire working life, and it’s taken them 18 months to gut it like a fish…'” – as well as kill off a tremendous amount of the cast and context he’d carefully crafted.

The fans had all moved on.

Same thing is happening to the movies.

Marvel Studios did a couple great ‘phases’ then started catering to stupid shyt nobody except bored social activists on social media care about. And so they can bring back the Russo bros as directors, Robert Downey Jr, Chris Evans, Tobey Maguire, Hugh Jackman, the X2 cast, etc and it will no doubt draw people.

But I doubt it’ll be the box office profit they expect.

We will see soon enough though, won’t we?

I was discussing this with Stefania a while back in the car while driving her to the dentist. Specifically, about Email Players and why after 15 years I refuse to get complacent or ‘bored’ with it. If anything, I work harder on it than ever before.

It is my “X-Men.”

I don’t “need” it financially these days.

But I built it, grew it, bled for it for a long time.

The newsletter still gets tons of testimonials, especially this month’s February 2026 issue I spent months on.

And it also still continues to change lives & businesses each month.

And while the growing number of merchant account & shipping (for my international customers especially) frustrations are growing each month, I do not take it lightly or for granted. If anything, I look at those things not as irritations so much like I used to, but opportunities, they are a blessing and a gift – to SPURN it would be stupid.

I highly suggest you take the same attitude with your business.

‘Ol Earl Nightingale wasn’t just whistlin’ dixie when he said:

“Familiarity breeds contempt”

There is a line in the movie City Slickers where Billy Crystal’s midlife crisis character (a radio ad salesman) is asked if he wants to quit his job that was clearly not giving him any fulfillment or excitement before his adventures driving a herd of cattle in the movie.

His answer:

“No, I’m just going to do it better. I’m going to do everything better.”

OK, end of sermon.

Last month I saw something else far more interesting than Marvel.

Specifically, in the PS of one of the great Bob Bly’s daily emails, where he said:

“Many marketers have used the polarization principle with great success. IMHO, the modern master of polarization marketing is the brilliant Ben Settle.”

If you want to learn how I go about that with email marketing & copywriting, see the paid Email Players newsletter here:

www.BenSettle.com/alt

Ben Settle

Elegant, cultured, RADIANT…

Stefania found a man with all these qualities and more, when she met me in my old elBenbo’s Lair Facebook group back in 2016. And, believe it or not, the thing that “turned” her to my side of the Force was when we were all debating abortion in there.

I did one of my “night time bombs.”

i.e., dropped that particular super-polarizing topic in there then went to bed.

All I said that got everyone weeping & gnashing their teeth was this quote from my friend Greg Perry:

“The womb should be the safest place for a child”

And just like that, Stefania became interested in me.

In this case, because she’d never thought about it that way before.

i.e., I gave her options for thinking differently.

After that, she grew even more interested as I continued to dispense what I referred to as “the Medicine” – which was anything and everything I wrote about that dispelled the evil, anti-society, anti-nuclear family, anti-Christian drivel that was especially prominent back then, and that talking about could (and did, if not done with the right kind of tact – i.e., you had to be more shrewd than the Facebook serpent) get people cancelled for wrong think.

Nowadays it’s not nearly as polarizing.

But back then?

It was not exactly safe or popular to do so.

Much of what I teach in my paid Email Players newsletter is this way, too.

To learn more about that go here:

www.BenSettle.com/alt

Ben Settle

Let’s “prep” you for Valentines Day tomorrow with a real story:

Last year, so-called influencer Sadia Khan was making the news and was on many social media news feeds. The reason why is, she was (maybe still does?) charging men at fat £6,000 for dating advice… only for everyone to find out she was merely a side chick – ie second fiddle – of a married man.

Truth really is more entertaining than fiction in this case.

She was teaching men how to be “high value” to attract “high value” women.

Apparently this was all verified via leaked text messages and audio.

My opinion:

It does not not now, and it never has, made any sense whatsoever for men to ever, under any circumstance and without any exceptions, get dating or romance advice from women.

No, I don’t care if you she has “lots of guy friends.”

Or if she grew up with 10 brothers.

Or any other rationalization hamster spun reason.

Women don’t know how to get a woman because they never had to get one before. So it’s asking the deer how to hunt it, instead of asking the hunter who regularly bags deer. The deer doesn’t know, and can’t know, even if it thinks it knows, and insists it knows, or, yes, charges £6,000+ a pop for their help to tell you what they know.

“But Ben what about lesbians lol?”

They don’t know how to advise a guy either.

At best, they only know how to catch other lesbians…

And so it goes.

To learn more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle

“nobody knows anything” might be the most consistently accurate lines in business.

Not just in Hollywood but also direct marketing or any other industry.

The best example of this is probably George Lucas and Star Wars:

* It was rejected by every major Hollywood studio except 20th Century Fox

* Execs called it “a space opera for children” and though it too weird

* Plus, sci-fi was “out” in the 70’s and everyone assumed nobody would care about sci-fi movies in those days at that time

* He showed a cut to his filmmaker friends and everyone except Steven Spielberg (who loved it), thought it sucked – in fact, Brian DePalma said it was, “the worst movie ever”

* Even Lucas thought it’d fail and went on a long vacation when it released, assuming he’d come back to a miserable failure

* The actors literally made fun of of it, not just Harrison Ford and Alec Guinness, but even usually go-lucky and happy Mark Hamill, none of them thought it’d be successful or be taken seriously

* Turned out everyone except Spielberg was wrong, it became such a big hit, so quickly, that soon a Hollywood executive was forced to admit they were no longer in the Hollywood business, they were in the George Lucas business

i.e., Nobody knows anything.

That idea you have that your Facebook friends say is bad, nobody will care, nobody will buy, etc?

They don’t know.

There were even several friends of mine who shalt NOT be named to protect the guilty… who said my Email Players newsletter (now on its 15th year of continuous publication) would not work, was a disconnect (since it is print, not delivered via email), yada yada yada.

I didn’t care.

Even then I knew nobody knew anything.

And the reason I knew nobody knew anything was because even at that point, I’d had many enormously successful clients who’d fight me tooth & nail on ad ideas, themes, headlines, stories, offers… where sometimes I’d spend MORE time writing emails to convince them to run my ad than it took to write the dayem ad itself… only for them to finally run it and admit “gee, I guess he was right…”

So nobody knows anything.

* Your clients don’t know anything.

* Your idiot Facebook friends definitely don’t know anything.

* Your anon Twitter followers know even less.

* Your coach, your mentor, your mastermind peers also don’t know jack shyte.

* And no, I don’t know anything either, and neither do you… until you run with your ideas.

But you know who DOES know?

Your market.

But even they don’t know until you put what you got in front of them. Something everyone from guys like Bell, to Tolkien, to Ford, to Jobs, and many other visionaries who put it out there and were not afraid to get it cut off all figured out, and knew, and experienced.

I don’t know if this inspires you to action or not.

But if it does then I’ve done my job..

To learn more about the paid Email Players newsletter go here:

www.BenSettle.com/alt

Ben Settle