Ready to complete the first “marketing monsters” trilogy with me?
OK, then…
Here are even MORE blood-thirsty marketing monsters… and how to defend yourself against them:
**Wandering Business Wendigo**
This business USED to be a normal, healthy business.
But something happened and it stopped testing and trying new ideas.
To survive, it cannibalised its existing business by creating products that were basically the same as the ones it already sells.
That worked for a while, but it soon lost customers because nobody wants a warmed over version of something they already bought.
So with less customers buying… it got hungry and started cannibalising OTHER peoples’ products, marketing and ideas — creating cheap knockoffs and making just enough to live day by day.
This howling beast is now ALWAYS looking to feed.
And there’s only one way to stop it:
By creating your business, marketing and advertising around YOU.
They can always knock off your products.
But they can never truly knock off “you” or your personality.
**Deadline Dracula**
This night stalker is nothing if not charming.
He seduces and enchants new service providers (copywriters, designers, etc) into doing a job. Then, at the LAST minute, dumps a bunch of NEW changes on you to be completed by the deadline.
And because he knows you need his money, he expects you to do it otherwise he won’t pay you.
This wicked thing cannot be fully stopped.
But you can ward him off by being so good at marketing, you won’t need them or their money. Because you will have clients lined up to do business with you.
Doing that is like draping a big silver cross around your neck and wearing a garlic necklace so deadline Draculas won’t be able to stand the sight of you.
If you’re a newbie service, watch yourself.
This monster is probing you… stalking you… and waiting to strike.
**Serial Refunding Succubus**
This elusive demon likes to hop from one business to the next — buying products, copying the content, and then refunding them while you’re sleeping.
You can sometimes see it lurking on sites like clickbank and anywhere else they can have an easy refund policy.
You know it has struck when you make a sale and, within a few days, it’s already been returned.
Since it usually attacks while you’re sleeping, there’s not much you can do about it.
But you CAN help stop its rampage.
Simply keep a file (like I do) of anyone who refunds with a lame excuse and don’t sell to them again.
You can also tell your colleagues to watch out for them, too.
And there you have it.
The first “trilogy” of marketing monster emails. These things are out there waiting in the shadows. Watch for them and know how to recognize them.
Doing so will give you peace of mind and greater success.
Ben Settle
P.S. If you’d like to see the first two marketing monster lessons…
