So I recently took a personality test.

And turns out I share the same personality type as some of the worst and most vile people you’ve ever heard of (both real and fictional).

Like Emperor Palpatine.

Lord Voldemort.

Hannibal Lecter.

And (gasp!) even Hillary Clinton!

Anyway, why should you care?

Because while reading about all these different personality types, it dawned on me how USEFUL this information is to anyone who sells for a living. In some ways I kinda jumped the gun, because a couple months back in The Crypto Marketing Newsletter I did an entire issue about doing market research.

Like how to know exactly what they want.

What they’re thinking.

And how they want to be sold to.

If I could go back in time, I’d add this personality stuff.

Specifically, you could find out what your market’s occupations are, and then cross reference them with personality types that tend to gravitate towards those occupations.

Maybe not an exact science.

But the insights would be incredibly useful.

Take my personality, for example.

You’d know we come off as arrogant and elitist (we’re not really arrogant and elitist, we just know we’re ALWAYS right…)

Have little interest in others’ thoughts or feelings. (Not really true, but whatever.)

Want closure with everything.

And spend ALL our time inside our own heads.

That’s invaluable intel when selling to my personality type — since you could “custom fit” your pitch around all these psychological hot buttons and show how your product fits into our world.

Kinda deep research, isn’t it?

And it holds all kinds of possibilities for marketers.

In fact, it’d be interesting to create a software program where when someone opts in for really valuable free info they’d have to take one of these kinds of personality tests, first.

Then have an ad tailored to each type.

Just something to chew on.

For more secrets like this, go to:

Ben Settle

P.S. By the way…

There are lots good people on the list mentioned above, too — we’re not all evil wannabe super villains who want to take over the world or whatever.

Yet, some like to argue the fact.

And in one guy’s case, no matter how much I tortured him, he still didn’t understand my point…