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How To Get Almost Unlimited TV,
Radio And Newspaper Advertising... For As Little As $10
 A
Special Report For Small Business Owners Who Want To Quickly And
Cheaply Attract Hundreds Of
New
Customers At Will—Even When The Economy Tanks
By Ben Settle, Business Writer
In This Exclusive Report—The #1 most under-publicized way to reach tens of thousands of prospects who already want what you sell—for less than the cost of a cheap lunch.
"How
To
Recession-Proof Your Business
With A Five-Cent Fax" It's all yours free,
in the
special report
below...
Dear Business Owner, If you would like to have an endless flow of new customers pursuing you relentlessly and automatically—without spending a dime on advertising—then this special report will show you how. Picture this: Imagine running a full page ad for your business, product or service in an outrageously expensive magazine or newspaper—like USA Today... Time Magazine... The New York Times... The Wall Street Journal... or any publication that charges a small fortune for a full page ad. However, unlike everyone else who advertises in the same publication, you have a special "connection" with the publisher, and he has agreed to run your full page ad at zero cost. Even better: Because you're on the "inside" with the publisher, he has also decided to pay someone to write your ad for you, have all the photography, typesetting and layout work done for you, and take care of all the other details... At His
Expense.
But wait! I also want you to imagine this publisher has "magically" arranged it so the majority of his publication's readers will believe everything your ad says. In other words... Nobody will wonder if you're some con artist just out to make a quick buck. Nobody will question your credibility. And everything your full page ad says will be taken as fact—with nearly all the hundreds of thousands of your ad's readers totally, completely and automatically trusting you. Finally, picture having this same "insider" connection with the publishers of dozens of other newspapers and magazines... as well as dozens of radio and TV stations, too. And because of your special "V.I.P." status with these companies, you have the same setup with them: Including free air time, video production, radio production, ad space, ad writing, typesetting, photography, graphic design and, of course, the automatic credibility. Add all that up and you're looking at literally tens of thousands—even hundreds of thousands—of dollars worth of advertising and creative services all 100% FREE for you. Does that sound almost like "fantasy land"? Well, don't make up your mind too quickly. Because you're about to learn how to do everything above... and... Do It With Any Product Or Service
You Want To Promote! Hard to believe? I completely understand. And all I ask is you hold off from disbelieving long enough to see the evidence for yourself. It will take just a few minutes, and it can help you get hundreds of thousands... possibly even millions... of dollars worth of free "advertising" far faster and easier than you ever dreamed possible. Listen to this: Right now, the vast majority of small businesses and entrepreneurs only focus on one kind of marketing. Some try to copy the way big corporations advertise (which is a HUGE mistake). Others rely completely on word-of-mouth advertising (or worse—no advertising at all). But only a few small business entrepreneurs ("in the know") market themselves with dirt-cheap media publicity. And this is a near tragedy. Because, as you will see in this report, media publicity (when you know how to use it) is probably... The "Best-Kept Secret"
For
Small Business Entrepreneurs Ever Invented. Here's why: Although 99% of business owners don't know it, the media is more than willing to make you as rich and famous as you want. In fact, if you simply learn how to give them what they want from you... the media will become your "unofficial marketing department." For example: They will create extremely powerful marketing documents, audio brochures and video "commercials" for you absolutely free of charge. These are in the form of in-depth interviews about you, your product, and your service. This is important—because the average person is bombarded with over 3,000 advertisements per day. And because of this, nobody trusts "advertising" anymore. (Even when the claims are true!) In fact, studies show that today most people ignore anything that even looks like an ad. But people will eagerly listen to (and believe) you if you're in the newspapers or magazines, or on the radio or TV. Here's why: When your customer chooses a magazine, newspaper, radio talk show etc, he does so because he believes that publication or show is telling him the truth. He has faith in that publication, talk show host, reporter or whatever the case may be. In other words... Your Customer Trusts It.
Take, for example, Oprah Winfrey.
Millions tune in to hear her views and recommendations on everything from money and family issues... to books and magazines... to marriage and romance... and everything in between. If Oprah recommends it, her fans buy it. They don't question the content, value or legitimacy of her recommendations. There's no need to—she is a trusted source. As friendly and trust-worthy as their next door neighbor. And it's the same with other media people, too. Think of your favorite newspaper, magazine, radio talk show host or TV news reporter. Do you double check everything they say and recommend? Chances are you don't. And nobody else does, either. Because we trust our favorite media people. We trust their advice and believe they are giving things to us "straight." And that's why, when someone in the media recommends a product or service, many of that reporter's audience members will take that advice above any other "advertising" they see. This is sometimes called... "The Halo Effect."
And it's extremely powerful. Because when you are on the radio, TV or in the newspaper—you get the implied endorsement of that particular media outlet and the reporter interviewing you. People naturally think, "If this guy wasn't 'for real', why would this newspaper put its credibility on the line saying all these wonderful things about him?" This halo effect makes publicity by FAR the most powerful kind of "advertising" you can get. Especially when you factor in that the media outlet is paying for all the production, air time, print space and other expenses for you. But here's the thing: You cannot buy this kind of advertising anywhere or for any price. You cannot, for example, waltz into the New York Times and say, "I want your best reporter to interview me, write up a full page article about my product, and include my order and contact information. Who do I write the check to?" It simply doesn't work that way. No matter how deep your pockets are... how "connected" you are... or how business "savvy" you are... You Cannot Buy The Kind Of
Exposure
Publicity Can Give You! But, strange as it sounds, you CAN get it free. All you need to know is how to contact the media and give them exactly what they want. (More on this in a second). Now, if publicity is so great... why don't more businesses market themselves with it? There are three main reasons:
Let me give you an example of how this might happen.
Imagine you wake up tomorrow morning and decide to use publicity to promote your product or service. And the first thing you do is create a press release and fax it to 1,000 media outlets. It costs you nothing to fax each press release locally, and only 5-cents (or whatever your long distance rates are) to fax each release long distance. Which means, your total money spent has been, at the MOST... A "Whopping" $50.
Even less if your faxes are local. Now let's say that—out of the 1,000 press releases—you get 20 reporters contacting you. For the sake of simplicity, let's say they are all from newspapers in your home state. Some of the reporters are from big newspapers and some are from small newspapers. But they all want to interview you. Your press release got their attention and they think it will make a great story. So far, it's been exactly two hours since you woke up, and only 15 minutes since you faxed your press release (yes, this can happen if your story is hot enough). And so, you do as many interviews with these media people as you can right over the phone. And here's the kicker: During these phone interviews you are sitting in your favorite chair. Your dog is at your feet. You are sipping your favorite beverage. And you are dressed in your most comfortable slippers and robe. Heck, you haven't even had a chance to shower yet. Why bother? After all, you are doing these interviews… From The Comfort
Of
Your Own Home! Now... let's say you give good interviews. And each of these 20 reporters writes up an article about you and your product or service. Each article (which is really a "disguised ad") is written, typeset and laid out at the newspaper's expense. You don't have to pay for any advertising space. You don't have to write a single word of your "ad" (or pay anyone else to write it). You don't even have to think about it. The reporter and newspaper publisher do all that "dirty" work for you. In fact, at the end of the interview, they even give out your contact information and tell readers… Where To
Send You
Money! Pretty incredible, isn't it? Even more remarkable is the fact that you can get this kind of media coverage by doing just one simple thing you are already doing. Here's what I mean: Do you remember when I told you the media will make you as rich and famous as you want if you just give them what they want? Well, all the media wants from you is: Answers To Problems.
That's it.
That's what most media interviews are about: Solving problems. And if you own a business you are ALREADY doing this. You have to be. After all, if your product or service didn't solve a problem, nobody would buy it, would they? Let's go back to our above scenario: You faxed out 1,000 press releases and ended up with 20 published interviews. Let's say the average circulation for each publication is 10,000 people. Some are more, some are less. But the average is a 10,000. If you multiply that 10,000 by the 20 articles, then that would mean you are potentially exposing 200,000 people to intimate details about your business, product or service. And, best of all, you are doing it... At Zero Cost To You!
Can you imagine that? The cost to advertise a decent-sized ad to 200,000 people can be as high as $10,000—easy. And even then, it would be an "ad" which most people are conditioned to ignore... instead of an article which most people are conditioned to read. (Remember, people buy newspapers to read the articles—NOT the ads.) And here's something else to think about: How much money would you have to spend to have an ad raving about your product or service to a couple hundred thousand people—most of who will automatically believe every word you say? There is no ad agency or marketing consultant who can pull that off. But the media can. And They Won't Even
Charge You For It! Sounds pretty simple, doesn't it? It IS simple. But, if you want everything to go down smoothly and easily, then there are some important details you should understand. First of all, you need to know exactly how to write a press release. You certainly don't need any special writing skills. But it's vital you not only learn how to format a press release so it looks like hot breaking news… but also how to write one... So It Doesn't Get Immediately
Tossed In The Trash. For example: Did you know your story is the LAST thing reporters look at? Yes, a good story is important. But the first thing a reporter looks at is the layout and structure of your press release. Your press release should look a certain way. It should be a specific length and in a specific format. And it should NOT try to "sell" anything. If any of these parts are wrong it goes straight into the garbage.
Secondly, you have to show the media people you "understand the game." Reporters simply do not have time for anyone who doesn't understand the basic "rules" of dealing with them. Which is why, if you don't know what to say (and what NOT to say) you will probably—without realizing it—destroy your chances of getting media coverage. Third, you need to know how to set yourself up as an "authority." Most people are starved for leadership. We all love "experts" who will tell us what to do and how to do it. And when you do media interviews the right way, you instantly become an expert, authority and even... A Celebrity
In Your Field.
In fact, here's a dirty little secret about "experts":
In other words, the dentist being interviewed on channel 5 News is no better at cleaning teeth than your dentist. The only difference is your dentist is not on TV... and the other guy is. And that's why, when you're in the media, people automatically treat you differently. You're not just "that person who runs XYZ business down the street." You're now a local celebrity. Someone people want to get their picture taken with. Someone they want an autograph from. Someone who must know more about your business than everyone else—otherwise why would the newspaper, radio station or TV studio put their reputations on the line to feature you as an expert? And you know what? No matter who you are, what you sell or what business you're in... The Media Can Make You An
"Instant Expert" Like This, Too. Doesn't matter how long you've been in business. And it has nothing to do with how much "experience" you have. If you know the right things to say during your interviews, you can be a total nobody in your industry today... and be "knighted" an expert by the media tomorrow. And finally: You need to know exactly how to get your press release into the media's hands. There is a right way and a wrong way to contact the media. Most people (especially many so-called "PR experts") do it the wrong way. For example, they will tell you to send reporters emails, send them unsolicited samples of your product, and follow up your press releases with phone calls. These are common (but terrible) mistakes that almost guarantee you get zero publicity. In some cases, they can even get you blacklisted by the media altogether! Anyway, here's the point: There's so much misinformation about getting publicity it is almost impossible to tell who the pretend publicity experts are from the real publicity experts. One of the "for real" publicity experts is a man named Paul Hartunian. Paul has literally invented the single best system for getting millions of dollars in free publicity:
And, unlike 99% of the "publicity experts" you see in bookstores or on TV… Paul Has The Proof
To
Back Himself Up! You see, Paul has been using publicity since he was 15 years old.
He started by reading a book on how to write a press release. Then he read another. And then another... but none of them worked. He was doing everything the books said to do to the letter. He'd write his releases the way the books said to write them. He'd mail them out the way the books said to mail them. And he would follow up the way the books said to follow up. Still no publicity. This went on for several years until one day it dawned on him: Maybe the books he was reading were wrong? Maybe the people writing the books didn't really know what they were talking about? Maybe these authors and "experts" didn't actually have any real-life experience in getting media coverage—and were simply copying what the other phony experts were saying? So Paul stopped reading books on publicity and press releases and started developing his own system. He added things to his releases; took things away; got more courageous; got more outrageous. Sure enough, he got more interview requests. When those media people called, Paul would ask them what they liked about his release. What made them call him instead of the other people who sent that reporter releases? The reporters told him why: Paul's press releases were different. They stood out. They made their jobs, as reporters, easier and more entertaining. So Paul spent more years taking careful notes of what worked and what didn't—testing different formats, headlines, structures and templates until one day he wrote a press release that hit the "jackpot." Within a few days of sending it out, reporters from around the country were calling him. The New York Times, The Los Angeles Times, NBC, CBS, and ABC News. CNN sent one of those big trucks with the antenna on the top right to his home. They set up a camera and taped an interview right in his living room. That very evening the interview aired and... It Played Every 30 Minutes
For 3 Full Days! Millions of people saw it. And each time it played, it gave out Paul's product, price and order information just like an "ad" would. But it didn't end there. After being on CNN reporters called him day and night for six months straight. They called him at home and at work. They showed up at the hospital where he worked. His phone rang non-stop, every day. In fact, it got so hectic Paul had to leave the country! Then, just when things started to "settle" down... The Johnny Carson Show
Called. Carson was the biggest late night show on the planet back then. And they wanted to do a little "bit" about Paul. A "bit" that turned into an 8 minute Carson "monologue" that was seen around the world. And during this 8 minutes, Johnny Carson plugged and sold a TON of Paul's product for him. Do you know how much it would cost to get 8 minutes of "advertising" on a show like Johnny Carson? About 8 million dollars! (That's one million dollars per minute.) But Paul got it free. Plus, not only did he get it free... but he got the endorsement of one of the world's biggest media celebrities—making it infinitely more powerful and effective than any "ad" he could have run. And here's the really interesting part of this:
Paul didn't even send Johnny Carson a press release! Because, you see, that's another secret of publicity: Many times the bigger shows find their topics by scouring the small town papers and media. They might hear something from a small town in Alabama, see that it's unique and different, and then run it nationally. Happens ALL the time. And in this case, it made Paul... Tens Of Thousands Of Dollars In Sales
From One Press Release! And what exactly was Paul selling? Believe it or not... he was selling rotten wood. They were renovating the Brooklyn Bridge and getting rid of the rotten wood. So Paul arranged to buy that rotten wood, had it cut into little one inch squares, and attached each square to a certificate detailing the history of the Brooklyn Bridge. Do you sell something more exciting than rotten wood? I bet you do! Your product or business is probably a hundred times more interesting and valuable than rotten wood. But it really doesn't matter what you sell. Because the "magic" of Paul's secret is not in the product or service. The "Magic" Is In The System.
For example: Paul's friends (who had watched him try to get publicity for years) thought he was a fluke. They said, "Sure, Paul, it works for you and your personality. But no way will it work for anyone else!" But Paul proved them wrong when he shared his system with them and… without any help (just the brief instructions Paul wrote down for them)... They Generated Massive
Media Exposure Too! Media exposure that resulted in dollars in the bank. Since then, Paul has helped other people get tens of thousands—even millions—of dollars worth of free publicity for all kinds of different businesses. Today, Paul uses publicity to raise money for a dog shelter in New Jersey. That's another benefit of knowing how to use publicity. You can also use it to enhance your personal life. Got a political cause you want to promote? Need to raise money for a charity you believe in? Want to direct the public's attention to some kind of government or corporate corruption? With Dirt-Cheap Publicity
You Can! And, again, Paul's got the proof to show for it. In fact, Paul's system has worked so well... for so many people, entrepreneurs and businesses... that about 12 years ago he put his secrets in an easy-to-follow system that can be used by ANY business (in ANY industry) to get all the free publicity you can stand. He calls his system, "How To Get $1 Million Worth Of Publicity... Free." And with this system you don't need any prior media or publicity experience. You don't have to be a good writer or be "well-spoken." And you definitely don't have to spend a lot of time. In fact, you can literally learn Paul's system in just a few short hours. He makes it almost "push button" easy for you, too. For instance, Paul walks you through writing a press release step-by-step. Including over 30 examples of successful press releases (from him and his students) you can use as "templates" for your releases. Simply take their already-proven releases and substitute your own information in. Your press release is then done in about 10 or 15 minutes (max). You'll also learn how to be seen as someone who understands the "game." As we discussed, if reporters sense you don't know how "the game" is played... They Won't Even Bother With You. But that will never happen in your case. Because by doing just a few small things in your press release, and saying the right things when reporters call you, they will welcome you with open arms and almost beg you to let them interview you—even if you've never done a media interview in your life! And most important of all: Paul shows you how to use media interviews to put lots of money in your pocket. Yes, there is an "ego" rush when you are in the media. And yes, it will be a thrill each time. But it's all for nothing if you don't know how to turn those interviews into new business. And with Paul's system, you can start giving interviews that put money in your pocket... Even If You're Scared To
Death Of Public Speaking! This is no joke. Paul will show you exactly how to "arrange it" so the reporters ONLY ask you questions you already know the answers to—making doing interviews a near no-brainer. (He also shows you a secret way to look like a genius even if you don't know the answer to a question!) And that's just for starters. Paul has hundreds of publicity tips, tactics and "tricks" that will blow your mind, including:
How to instantly banish your fear of doing interviews... How to be controversial without putting up with a lot of "heat"... How to use the media to launch or test the appeal of a new product... and even... How To Get Free Publicity From Hundreds Of
Reporters
Without Even Sending Them Your Press Releases! This is one of Paul's most powerful publicity secrets. And it can effortlessly get you into dozens of media outlets—and potentially put a LOT of money in your bank account for years to come. Anyway, what you've read is just a small sample of the exciting information you'll find in Paul Hartunian's "How To Get $1 Million Worth Of Publicity... Free." It's easy to follow, simple to learn, and is taught in a way that assumes you know nothing about the subject now. Here's what's included:
If you order today, you can have everything for only $697 plus shipping and handling. And, as you will see in a minute... Without Any Risk To You.
PLUS... if you respond to this announcement right now, you also get over $1,800.00 worth of extremely valuable bonus gifts at no extra charge:
These bonuses add up to over $1,800.00 of value—almost three times as much as your investment in Paul's publicity kit. And they are yours FREE if you purchase your kit today. Will Work For Me?" Obviously, there are no guarantees in publicity.
Just as there are no guarantees in paid advertising. Fact is, when you send a press release out you could get swamped with media people wanting to interview you. Or you may not hear anything. You just never know. What I can promise you is this: Media publicity is FAR less expensive (the cost of a fax) than paid advertising. And Paul has never yet heard of a "case" where free publicity couldn't be made to pay off in a big way. In fact, he's so confident his system can help you—no matter what you sell—he's putting his money where his mouth is and giving you... Two 3-month, No-Risk,
Money-Back Guarantees... Here's how it goes: First, if at any time within 3 months of your purchase you're not completely satisfied with his system... if it isn't screamingly obvious to you how much money you can make using his system... return everything in original condition for a full refund of the purchase price. In other words, you must be happy or you don't pay for it. And secondly... You Also Get Paul's $10,000
Money-Back, No-Risk Guarantee... Here's what that means: When you put Paul's system to work for you in those three months, you must get at least $10,000 worth of publicity. That means he is guaranteeing you'll get newspaper stories, magazine articles, radio interviews or TV interviews. If you had to pay cash for that same amount of ad space or air time, it would cost you a minimum of $10,000. Just to be crystal-clear, that means you're going to invest $697. If you don't get $10,000 worth of newspaper and magazine space, radio and TV air time, etc. within that 3 months, send everything back and you'll get a full refund of your purchase price. So everything is fully guaranteed and the pressure is on Paul to deliver, not you. In fact, during your 3-month "test drive"... Paul Is Shouldering All
The Risk! However, time is short and you must hurry. Paul is not desperate for lots of people to know his hard-won secrets. And this no-risk offer—and pile of extremely valuable bonuses—may not be available much longer. (He is also talking about raising the price again soon, too.) So if you want this incredible course, with this solid, "you-can't-lose" guarantee, you most jump on this today. Here's how to grab your risk-free publicity kit now: To order with your credit card via secure PayPal order form, simply follow the ordering instructions below: (Note: You can now order through PayPal
with a major credit card without being a member. It's fast, easy
and completely secure.)
P.S: FAST
RESPONSE BONUSES: As an authorized seller of Paul
Hartunian's system, I want to "encourage" you even more to order now,
and from this announcement. So if you order today I will give you the following exclusive bonuses not even offered by Paul Hartunian: FAST RESPONSE BONUS #1: How To Make A Fortune Combining Space Ads With Publicity. This is a one-on-one interview with a self publisher who has sold over $5,000,000 worth of his book using publicity and space ads. You'll learn how to create profitable space ads... How to get hundreds of thousands of dollars worth of free press with a one-page letter, a black magic marker and a big red envelope... and you'll get an inside look at how this marketing genius took his idea and made his millions. This interview is crammed full of little-known direct mail, publicity and marketing secrets. FAST RESPONSE BONUS #2: How To Double Your Sales And Customer Base By RAISING Your Prices! This is an interview with a strategic pricing expert about how to make way more money than you are now by raising your prices and not competing with your "low balling" competitors. In fact, if you follow the advice in this interview, you can raise your prices and actually attract MORE customers and clients! Listening to this interview is almost guaranteed to give you an immediate advantage over any and all of your competitors. FAST RESPONSE BONUS #3: The Publicity Seeker's Crib Sheet. This report contains a list of secret resources and tips I have used for my own publicity campaigns (that are NOT found in Paul's system) to make getting publicity even faster and easier for you. Includes: the exact broadcast fax service I use... How to learn and absorb Paul's techniques in half the time... A secret way to use publicity to multiply your profits... and some interesting test results I've seen using publicity you can apply to your own campaigns. These "fast response" bonuses are 100% exclusive to this announcement. As soon as I get your order, I will email you a link to a secret website where you can immediately access these invaluable bonuses. By the way, these extra "fast response bonuses" are yours to keep—even if you return everything. P.P.S. Okay, one last thing. If you order right now (and only while they last) you will also get an actual, authentic, collectors piece of the Brooklyn Bridge, mounted, ready for framing.&nb |